The Brief

Summer Drink Photography | Social Media Content | Stop Motion Photography | Film Camera Style

Objective:

Galipette Cidre wants to create vibrant, summery golden hour content for their social media and website. The goal was to highlight the cidre range in natural outdoor scenes, to show a fun and approachable brand image with a nostalgic film camera style.

Concept:

The creative direction focused on capturing Galipette cidre in diverse settings—woods, restaurants, and rooftop bars. This approach evokes a warm, inviting atmosphere, perfect for summer gatherings and outdoor drink scenes. Stop-motion drink photography was to add a dynamic and engaging element to the visuals.

Styling and Editing:

The colour scheme was created to complement the film camera effect, ensuring consistency with Galipette's existing photography on Instagram. The final visuals seamlessly blend with the brand's current aesthetic.